Faculty
College of Business and Information Technology聽
Tina White Potter is currently the Managing Partner of Retail Consulting Services, LLC. based in Plano, Texas. Her focus is on developing and executing strategies and marketing that generate sales and business growth.
Potter has over 25 years of retail, strategy, research and marketing experience, helping brands, retailers, start-ups and manufacturers achieve profitable growth through strategic and practical advice based on consumer and customer insights, market analysis, and operational expertise gained through industry experience.
She has worked with major retailers and manufacturers including JCPenney, Sears, Mervyn鈥檚, FootAction, Discount Dugout, Petco, One Jeanswear Group, Michael鈥檚, 11Street in Malaysia, Streater, Charming Charlie, Letterpress Play, DCIArtform, Pwc (Price Waterhouse Coopers), The AEA Institute, Ajax NDT Inspection Services Inc., Olix Global, Keyo Inc., HCI, MMMLY, and Ginsey Home Solutions.
Education:
爱污传媒 Faculty Council (2020鈥揷urrent)
The Institute of Management Consultants (IMCDFW), board member (2019鈥揷urrent), director of marketing, member since 2016
DFW Retail Executive Association (2015鈥2020)聽
Association for Strategic Planning (ASP), DFW Local Board (2008鈥2011)
Association for Strategic Planning (ASP), National Board Member (2009鈥2011)
Association for Strategic Planning (ASP), Chair, National Annual Conference (2010鈥2011)
NDP, Retail Advisory Board (2002鈥2012)
American Marketing Association (AMA) (2005鈥2013, 2017)