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Tina White Potter, DBA

Faculty

College of Business and Information Technology聽

About Potter

Tina White Potter is currently the Managing Partner of Retail Consulting Services, LLC. based in Plano, Texas. Her focus is on developing and executing strategies and marketing that generate sales and business growth.

Potter has over 25 years of retail, strategy, research and marketing experience, helping brands, retailers, start-ups and manufacturers achieve profitable growth through strategic and practical advice based on consumer and customer insights, market analysis, and operational expertise gained through industry experience.

She has worked with major retailers and manufacturers including JCPenney, Sears, Mervyn鈥檚, FootAction, Discount Dugout, Petco, One Jeanswear Group, Michael鈥檚, 11Street in Malaysia, Streater, Charming Charlie, Letterpress Play, DCIArtform, Pwc (Price Waterhouse Coopers), The AEA Institute, Ajax NDT Inspection Services Inc., Olix Global, Keyo Inc., HCI, MMMLY, and Ginsey Home Solutions.

Education:

  • Doctor of Business Administration (DBA) in Marketing, University of Sarasota
  • Master of Business Administration (MBA) in Management & Marketing, Dallas Baptist University
  • Bachelor of Science in Business Management, LeTourneau University
  • Bachelor of Science in Elementary Education, Stephen F. Austin State University

My teaching philosophy centers on servant leadership, prioritizing empathy, humility, and service to nurture students' growth and well-being. By fostering a collaborative, supportive environment, I aim to empower learners to become compassionate leaders who positively impact their communities.

Tina White Potter, DBA
Faculty

My teaching philosophy centers on servant leadership, prioritizing empathy, humility, and service to nurture students' growth and well-being. By fostering a collaborative, supportive environment, I aim to empower learners to become compassionate leaders who positively impact their communities.

Courses taught:

  • Graduate-level marketing courses

Past positions:

  • Director CRM, Charming Charlie (2018鈥2019)
  • Chief of Staff, Sears Holdings (2011鈥2015)
  • Director Customer and Strategic Insights, JCPenney (2004鈥2011)
  • Manager of Business Strategy and Customer Insights, JCPenney (2001鈥2004)
  • Senior Project Manager for Strategic Planning, JCPenney (1997鈥2001)
  • Associate Buyer, JCPenney (1988鈥1997)
  • Buyer, FootAction
  • Buyer, Mervyn鈥檚
  • Store Manager, JCPenney

Awards:

  • JCPenney Company Chairman Awards Winner (2006 and 2008)
  • Outstanding Member of the Year 2011, Association of Strategic Planning

Certificates:

  • Advanced SEO (2021)
  • Mastering SEO, Content Marketing, PPC and Digital Analytics (2021)

Professional associations and boards:

  • 爱污传媒 Faculty Council (2020鈥揷urrent)

  • The Institute of Management Consultants (IMCDFW), board member (2019鈥揷urrent), director of marketing, member since 2016

  • DFW Retail Executive Association (2015鈥2020)聽

  • Association for Strategic Planning (ASP), DFW Local Board (2008鈥2011)

  • Association for Strategic Planning (ASP), National Board Member (2009鈥2011)

  • Association for Strategic Planning (ASP), Chair, National Annual Conference (2010鈥2011)

  • NDP, Retail Advisory Board (2002鈥2012)

  • American Marketing Association (AMA) (2005鈥2013, 2017)