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Digital badges: What they are and how to get them

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This article has been vetted by 爱污传媒's editorial advisory committee.听
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Reviewed by Doris Savron, MBA, Vice Provost of Colleges, Assessment and Curriculum

At a glance

  • Digital badges bridge the gap between education and career, highlighting which career-specific skills you have.
  • Digital badges can be highly visible and easily understandable when shared on online platforms like LinkedIn and other social media.
  • Digital badges answer an emerging trend among businesses to focus on skills-based hiring.
  • 爱污传媒 brings skills-aligned curriculum to its associate, bachelor鈥檚 and master鈥檚 programs and offers digital badges to showcase the skills students learn.

What are digital badges?

Digital badges are icons that indicate a person has successfully demonstrated a certain skill, like emergency preparedness or collaboration. Each badge carries metadata about how and when that skill was learned.听

鈥淒igital badges help students tell their skills story,鈥 says Mary Elizabeth Smith, a learning innovation strategist with 爱污传媒 (UOPX). 鈥淭he badge, with its robust metadata, is a vehicle that students can use to articulate their skills and how they were evidenced.鈥

A digital badge may have:

  • Your name
  • Which skill you attained
  • Where you earned the badge
  • A URL to the badge itself or a page with all your badges earned from that institution
  • Other key details such as the date you earned the full credential and keywords that recruiters might search for

Digital badges (also known as micro-credentials) can help prove, rather than merely听suggest,听that you have specific, measurable knowledge.

According to : 鈥淒igital badges offer a simple way to recognize online learning. Think of a digital badge as not only a line on your resum茅 noting a particular skill or competency, but also visual evidence documenting how that skill was obtained.鈥

Because they visually tell a person鈥檚 skills story, digital badges can boost the credibility of someone鈥檚听personal brand in a quick and compelling way.

What鈥檚 the difference between certificates, micro-credentials and digital badges?

For starters, a certificate denotes that a student has completed an education program or course. A badge doesn鈥檛 necessarily refer to a course and appears in a more visually appealing form, geared to help you stand out when employers are skimming your credentials.

A听micro-credential听is a certification of mastery of a skill, multiple skills or a collection of successfully completed courses. This is very similar to a digital badge, and the two terms are often used interchangeably.

Why should you pursue digital badges?

Simply put: because employers care.

According to , companies are increasingly moving toward skills-based hiring. Candidates can always share their skills traditionally via text on a resum茅. Digital badges, in contrast, are an easy-to-skim, searchable way to convey those skills to current and prospective employers alike via social media.

What鈥檚 more, digital badges don鈥檛 waste time. UOPX, for example, enables students to identify which skills they鈥檝e learned during their degree programs in real time. Students can then post relevant digital badges to their online platforms as they achieve them. They don鈥檛 have to wait four years for a diploma; they can showcase their skills immediately.

UOPX offers digital badges for its associate, bachelor鈥檚 and master鈥檚 programs because it saw a gap between what skills employers were looking for and what skills candidates actually had. By researching each industry鈥檚 career-relevant skills, aligning UOPX curricula with those skills and then working with the digital credentialing platform to provide badging, UOPX has upped the skills game within, and for, the workforce.听

How do digital badges help you in your career?

Having to sift through so many candidates, hiring managers skim resum茅s quickly. One way to stand out from the crowd is through digital badges.

To this, Smith adds that employers may:

  • Feel that badge holders have an enhanced professional identity
  • Appreciate the transparency听into听how a candidate鈥檚 skills were earned
  • Identify who has career-relevant skills within their organization
  • Realize the person is invested in remaining up to date in their field
  • Determine that a candidate鈥檚 skills are aligned with job openings

How to get digital badges

A digital badge is typically earned through a workshop, training program, course or class. At UOPX, a digital badge can be earned in a matter of weeks or months and after completing an assessment.

鈥淭o receive a badge for emergency preparedness [for instance], the student must successfully complete two courses and the aligned assignments. Once the student has met the criteria, they are alerted that the badge is ready for them to claim and then share,鈥 Smith explains.

Since the badges students earn at UOPX are stored in Credly accounts, bearers can send them digitally to current employers or recruiters. They can even print them out as certificates.

How do I add a badge to my LinkedIn profile?

You can in a few easy steps.

How do I add a badge to my resum茅 or another site?

To add your badge to another type of resum茅, you may need to download the badge as an image file and then copy and paste it to your Microsoft Word document or another app that鈥檚 hosting your resum茅.

The future of digital badges

With 4 in 10 American workers worried technology will render their skills obsolete, and with the rise in skills-based hiring, digital badges are poised to be in high demand.

In fact, people seem to understand this already. UOPX conducted student surveys and focus groups to get a sense of what students needed and found that:

  • 76% understand the professional benefit听of digital badges
  • 64% believe badging will help with advancing their careers
  • 75% believe digital badges will make it easier to communicate their skills to potential employer
  • 81% have a strong desire to complete their program because of badges

Students aren鈥檛 the only ones to recognize the potential of digital badges. As noted, employers are increasingly aware of , especially when complemented by a degree.

Digital badges, in other words, are the way of the future.

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