Reviewed by Jessica Roper, MBA,director of Career Services at ۴ý
We love trends.
Whether it’s a viral social media campaign or the latest pair of sneakers, part of us wants in on the action.
The exception to this rule may just betechnology, however. Yes, there are trends in that sector, and yes, the desire to be part of it is real. What differentiates it, though, is the speed at which things change in tech.Evolution happens so fast we may not always be able to jump on the latest bandwagon.
That’s why tech, especially in the business sector, is one area where it can pay to be aninformed spectatorbefore becoming a true believer.
As you begin or continue your business career, it’s crucial to know what’s out there. Then, you can understand how you can get an edge in knowledge and implementation.
Let’s take a look at some of the technology trends inbusinesstaking shape in 2023 — and how you can benefit.
Did you know you can get paid tosuggest things to chatbotslike ChatGPT? It’s true — it’s called prompt engineering, and it’s quickly becoming, for some experts anyway, a lucrative career.
According to, prompt engineers work to improve results and rigor from artificial intelligence (AI) chatbots. They essentially manipulate the language model a chatbot runs on toproduce better responses.
They also sometimes train a company’s workforce on how to optimize their usage of a given AI tool.
As for the lucrative part, the north-of-$300,000 salary cited in some articles is admittedly rare and usually reserved for expertwith PhDs.
Still, I was curious about ChatGPT and gave it a try. In my anecdotal experience, the quality of the content directly correlates to thequality of the prompts. The more specific and well-defined your input is, the better output you will receive.
I can see ChatGPT and other generative AI being used frequently forfoundational research, but human understanding and nuance are still required to connect the dots from basic knowledge to greater understanding. That won’t necessarily always be the case, making this new trend one to watch in terms of identifying ways you might be able to use or develop your skills.
Another tech trend that’s set to take off this year is marketing in the metaverse.
But first, a quick word about the metaverse itself.defines the metaverse as “an evolution of today’s internet — it issomething we are immersed ininstead of something we look at.”
It is based on the physical world we inhabit, but it contains the promise, according to McKinsey & Company, of “vast digital worlds.”
If marketing interests you, or you’re already in the field, think of the metaverse as a parallel opportunity. As the management education companyexplains,re-creatingwhat you’re doing in the real world and building metaverse campaigns based onreal-world experiences are two ways to realize material success in the virtual space.
Why is this trend taking shape? Well, companies look at the metaverse as a way to. TechTarget also points out that. This means they get tocraft the user experiencerather than have third parties determine how they interact with potential customers.
As this trend evolves, you’ll also want to watch for. Emeritus cites a few career options: business strategists, community managers, ecosystem managers and even storytellers.
AI presents a double-edged sword in the cybersecurity realm:Security experts and hackersalike can use it.
What’s more, technological advancement comes with a certain amount of risk that must be addressed to protect data and information.
What will this look like?
For starters,companies will need to step up their gamewhen it comes to threats. Take phishing attacks as an example. According to, hackers can use AI to customize emails so that recipients are more likely to engage with them.
is also making hackers’ jobs of parting people from their personal information that much easier.how hackers can leverage AI to develop realistic collateral — photos, social media profiles and the like — to make their communication seem more legitimate.
How can companies combat this? AI allows for better response times when a threat is detected,, a company specializing in customer experience chatbots. Companies can alsobeat hackers at their own game, since a lot of technology “learns” how to better respond to and prevent attacks.
If you had a way to make some of the simpler, more repetitive tasks at work take less time, would you? (Looking at you, expense reports!)
I imagine many of you would. Well, that’s workflow automation.as “the process of using rule-based logic to launch aseries of tasks that run on their ownwithout any human intervention.”
If you’ve used the “SUM” function in Excel to add up a column of numbers, you’ve used a basic version of this.
A more complex example of automatingworkflowswould beemail marketing. When you sign up to receive a newsletter for a specific topic, you’ve likely participated in a marketer’s workflow.
Often, anaudience will be segmentedbased on their interests, which lets one company target multiple audiences with diverse but related content.
It doesn’t end there with email marketing. Thisof automating workflows will reshape many industries across the board, and now is the time to learn how to capitalize on it.
If you’ve used a video doorbell, you’ve participated in the Internet of Things (IoT).
Basically, IoT is a fancy way of referring to avirtually connected network of things. It started with our phones and now includes our refrigerators.
We also have wearable technology, like smartwatches and weight trackers, that monitors key data about our health. All that technology captures data about our lives. From the food we eat to our weight the next morning after eating it, everything we do can now be a piece ofdigitized information.
The concept is called. It essentially takes your daily life and boils it down to data points that can be leveraged in multiple ways.
Like workflow automation, IoT can make aspects of our lives better. There is a cost, however, for convenience outside of the monetary. That, of course, is our privacy.
points out, we’re quickly becoming immune to devices tracking our every movement. So much so that, by age 13 our kids will haveabout them.
If any of these top trends for 2023 and beyond have piqued your curiosity, you’re not alone. I recommend seeing where it will take you.
Read articles and books about the trends that interest you. Take a course. Apply what you can to your current life or job. Experiment with your newfound knowledge.
Take that first step and execute where others simply gather information. In this way, you can put yourself in a position to use today’s technology for tomorrow’s good.
If you’re looking to expand your business knowledge so you’re ready for tomorrow’s trends, consider one of the online business programs at ۴ý.
ABOUT THE AUTHOR
David Domzalski is an entrepreneur, copywriter and storyteller. He’s an effective communicator with a passion for helping people better their lives financially. His writing has been featured on multiple outlets including AOL, FanSided, Forbes, GOBankingRates, MSN, Nasdaq and Yahoo. He lives in Gettysburg, Pennsylvania, with his wife and two children. Connect with him and check out his .
Currently Dean of the College of Business and Information Technology,Kathryn Uhles has served ۴ý in a variety of roles since 2006. Prior to joining ۴ý, Kathryn taught fifth grade to underprivileged youth in ۴ý.
This article has been vetted by ۴ý's editorial advisory committee.
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