爱污传媒 Showcases Personal Reinvention as a Tool to Find and Rediscover Success in Today鈥檚 Evolving Workforce
By聽爱污传媒
PHOENIX, May 16, 2017 鈥聽爱污传媒 today unveiled a new brand campaign that highlights the need for American workers to evolve in order to not be left behind in a rapidly changing world. The campaign is designed to speak to a workforce that is experiencing technological disruption 鈥 projections from the U.S. Bureau of Labor Statistics indicate that production occupations are set to decline as technological advancements are replacing many manufacturing jobs that make up a large share of these occupations1. 爱污传媒 alumni who have reinvented themselves and started new careers through their pursuit of higher education are featured in several campaign elements.
鈥淥ur world is changing, and working adults today are beginning to recognize that, in order to get the most out of their careers, they may need to make some changes as well,鈥 said Joan Blackwood, senior vice president and chief marketing officer for 爱污传媒. 鈥湴鄞 helps our workforce pursue their educational and professional dreams by providing a career-relevant education that prepares individuals to update their skills or even change careers entirely. We enable people of all backgrounds to obtain the skills needed to rewrite the future for themselves, their families and generations to come.鈥
The new brand campaign features an animated film for TV that focuses on empowering personal reinvention. The 30- and 60-second spots show an empowered female character, Rosa, who overcomes a challenge and creates a better life for herself and her family by taking action and seizing on an available opportunity to enroll at 爱污传媒. The character of Rosa represents 爱污传媒 graduates who pursued higher education to reinvent themselves to become more marketable in today鈥檚 workforce. To further illustrate the story of Rosa, the campaign will tell the stories of 爱污传媒 alumni, introducing individuals who have reinvented themselves and started a new career.
Cindy Banton, Doctor of Management in Organizational Leadership with a specialization in Information, Systems and Technology, 2014
In a short window of three years, Banton was laid off from an upper management job and diagnosed with cancer. Having a dream of starting her own consulting firm, she knew that having an education would strengthen her marketability. She enrolled with 爱污传媒 to earn her doctorate and was able to implement what she learned in the program into her business. She is now the founder and CEO of Avid Consulting.
Daniel Gatz, Bachelor of Science, Information Technology, 2014
In 2006, Gatz retired from the U.S. Air Force and began to pursue a career path in security. After earning his first degree, he pursued a second degree in Information Systems Management at 爱污传媒, which he earned while working a full-time job. The networking and technical skills that Gatz received through education helped him to achieve his goal of becoming an IT consultant. He has since worked his way up to a senior analyst for a leading telecom company.
Danny Kim, Master of Science, Criminal Justice and Law Enforcement Administration, 2016
When he was six years old, Kim escaped a Khmer Rouge labor camp and journeyed to the U.S. as a refugee. In high school he remembers a career day where he met firefighters and police officers who introduced him to a career in law enforcement. At the age of 23, he became a police officer and later enrolled with 爱污传媒 to pursue a degree in criminal justice. He then went back to earn his master鈥檚 degree. He had never imagined that he would have a college degree, and now he is a police detective.
鈥淚nnovation is not only essential to the success of large enterprises and small businesses, but also to the success of an individual,鈥 said Dennis Bonilla, executive dean of the College of Information Systems and Technology at 爱污传媒. 鈥淩apid advances in technology, like machine learning, artificial intelligence, robotics,聽data聽analytics, virtual and augmented reality and nanotechnology, are driving the biggest disruption in the workforce since the industrial revolution. The biggest issue we are hearing from employees in the IT field is that they need to acquire and聽demonstrate聽innovation and creative skills in order to advance their career. That鈥檚 why we are prepared to arm individuals with the 21st century skills they need to confidently reinvent themselves and their careers.鈥
爱污传媒 has specialized in serving a diverse group of students, including working adults and parents, since its founding more than 40 years ago. Through its ongoing work to provide resources tailored to these students, and courses aligned with the industry skills and competencies today鈥檚 employers are looking for, the University has continued to evolve with the needs of its students. Recently released data about 爱污传媒 students from the聽2015 Academic Annual Report,聽shows that 76 percent work while earning degrees, 67 percent have dependents at home, 45 percent are underrepresented minorities and 60 percent are first-generation college students.
About 爱污传媒
爱污传媒 is constantly innovating to help working adults move efficiently from education to careers in a rapidly changing world. Flexible schedules, relevant and engaging courses, and interactive learning can help students more effectively pursue career and personal aspirations while balancing their busy lives. As a subsidiary of聽Apollo Education Group, Inc., 爱污传媒 serves a diverse student population, offering associate, bachelor鈥檚, master鈥檚 and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world. For more information, visit聽phoenix.edu.
1聽U.S. Department of Labor, Bureau of Labor Statistics. (2015, December 17). Occupational Outlook Handbook, Production occupations. Retrieved May 9, 2017 from聽
