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From broadcast television and streaming services to the web, social media and billboards, people with jobs in marketing managment influence nearly every facet of our lives.If working in this field interests you, you've got a variety of careers to choose from.

Jobs in marketing management offer an opportunity to work in a variety of specialty areas, such as social media or brands. These professionals work in organizations to help promote and advertise products and services to consumers. This may be a fulfilling and interesting profession for those interested in more creative roles and who prefer to work at an agency or for a corporation

The marketing industry continues to grow and offer a variety of exciting career opportunities. If you’re interested in pursuing a career in marketing, consider studying public relations, data analytics or e-commerce management. With the right skills and education, you may find a successful and rewarding future in this field.

It is important to understand the specialty areas you can work in and the education, skills and experience required for each. Overall, BLS reports that a bachelor’s degree is required for most advertising, promotions and marketing manager positions.

A marketing or business degree can help you learn the foundational skills to pursue jobs in marketing management. Marketing degree programs typically include coursework in areas such as market research, advertising, public relations and sales management. These can prepare students with skills for careers in which they may use their analytical and creative thinking skills to develop and implement marketing campaigns, track customer behavior and measure the effectiveness of marketing programs.

If all this sounds good and you’re ready to pursue a career as a marketing manager, let’s explore types of jobs worth considering.

Digital marketing is a rapidly growing field that offers many career opportunities for those with the right skills and qualifications. A digital marketing manager oversees various types of digital marketing, such as search engine optimization, pay-per-click advertising and social media marketing.

A typical day in the life of a digital marketing manager might involve:

• Managing digital marketing campaigns
• Creating and managing websites
• Overseeing social media accounts
• Analyzing data to assess the effectiveness of marketing programs

One of the newer jobs in marketing management is a social media manager who is responsible for developing and implementing a company’s social media marketing strategy. This involves creating and managing content, overseeing social media accounts and monitoring metrics to assess the effectiveness of social media campaigns.

Typical job duties include:

• Overseeing social media accounts
• Developing and implementing strategies
• Creating and managing social media content
• Engaging with followers and responding to comments
• Growing the number of followers through marketing campaigns
• Monitoring metrics to assess the effectiveness of social media campaigns

A company’s brand is its identity. Brand managers are responsible for developing and managing a company’s brand identity. They must understand marketing, advertising and public relations, and possess soft skills such as interpersonal communication, presentation and project management.

Brand managers are responsible for:

• Conducting market research to understand customer needs and preferences
• Developing brand strategies that highlight the company’s strengths
• Developing advertising and promotion campaigns within branding guidelines
• Managing budgets and return on investment for branding initiatives

Similar to most of the other jobs in marketing managment in this list, an advertising manager’s job is to help create interest in a company’s product or service. These professionals may work with a business’s creative or marketing department or be employed at an advertising agency that creates campaigns for a client.

At an agency, an advertising manager often is the liaison between the agency and the client, ensuring that the client’s vision comes to life and overseeing the development process at the agency. If working in-house for a company, advertising managers may oversee the staff creating ads, help generate and pitch ideas, or prepare and manage budgets.

Responsibilities can vary depending on the size of the business or agency. In larger organizations, there may be multiple advertising managers who are responsible for different types of advertisements, such as digital, social media, broadcast or print.