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Secrets of scholarships: Your step-by-step guide to an effective essay

By Elizabeth Exline

Whether contemplating a return to college or graduate school, there are plenty of factors to consider. Where to go, what to major in and how to juggle your studies with everything else in your life 鈥 it鈥檚 a lot. But the real elephant in the room is the question of payment, and scholarships can be the proverbial Band-Aid that makes the whole process better.

鈥淯ltimately, it lifts the burden,鈥 says 爱污传媒 (UOPX) alumnus Dexter Peggins Jr. 鈥淪cholarships let students be the best students they can be because they are relieved of that financial burden.鈥

Peggins speaks from experience. He earned his Master of Public Administration in 2017 largely thanks to the he received through UOPX. Today, he works as a leadership coach, author and speaker with and says his master鈥檚 degree is part of his bigger plan to pursue a career in politics.

But earning a scholarship can be easier said than done. Where do you find one? How do you nail the essay part? What strategy should you employ to make sure you earn enough to pay for as much of your degree as possible? Here鈥檚 what you need to know.

How to find the right (scholarship) fit

When Peggins was considering graduate school, a scholarship was a necessary part of the equation. His family budget didn鈥檛 allow for a lot of 鈥渨iggle room,鈥 he says, and he鈥檇 already bowed out of a different master鈥檚 program when a scholarship only got him through two semesters. The military-related scholarship he earned later, however, empowered him to start and finish his degree at UOPX.

鈥淚 knew they were only giving out two [of those] scholarships at that time. So, I was fortunate enough to be one of the recipients,鈥 Peggins recalls.听

Peggins鈥 first scholarship experience is not unusual. Finding a scholarship can feel like winning the lottery (free money to go to school!) until it runs out or you realize that it won鈥檛 cover everything. It is for this reason that Krystal Christopher, a senior finance advisor with UOPX, prefers a different analogy. She likens the scholarship search to a second job 鈥 you have to commit the time, energy and organization to the process if you鈥檙e going to be successful.

The good news? Finding scholarships is easier than ever. Here鈥檚 how Christopher recommends approaching the process:

Stay calm and search on

You can have too much of a good thing, even scholarship options. So, as Christopher says, 鈥渟tart small and branch out, because if you look at it from the broader picture, you鈥檒l freak yourself out.鈥

Reach out to family and friends

This is one of those avenues that can yield unexpected results, Christopher says. Remember that family friend who owns her own business? Her company may offer a scholarship. Your network, your past network, your extended family 鈥 everyone is a resource who might either offer or know of someone who offers a scholarship.

鈥淵ou never know who they know,鈥 Christopher explains. 鈥淭hey might link you up with the right person or the right company that has scholarships.鈥

Also, Christopher advises checking with your employer to see if it offers either scholarships or tuition reimbursement, both of which are ways to finance college that don鈥檛 require payback.

Power up the internet

鈥淏ack in the day, I had books,鈥 Christopher says. 鈥淚 went to Borders, got a cup of coffee and a ton of books [about scholarships]. 鈥 Nowadays you鈥檝e got the search engines that will do half the searching for you.鈥

Christopher鈥檚 top picks for scholarship searches?

Leverage your experience

One advantage that adult students enjoy is a greater breadth of experience. Whether it鈥檚 philanthropic work, a side hustle in photography or simply a religious, ethnic or cultural affiliation, your interests and experiences can open doors to various scholarships.

鈥淥ne of the things that was very helpful for me was finding a scholarship that [spoke to my military] experiences,鈥 Peggins says.

So, get back online to see if your interests or experience qualify you for a scholarship opportunity.

Aim high

In addition to searching at the state and national level (after exhausting local opportunities), reach out to your chosen school to see if it or affiliated organizations offer scholarships that might work for you. Big-name companies sometimes work with universities to offer scholarship money to prospective students, and universities themselves offer a range of scholarships as well.

5 steps to earning a scholarship

Take a deep dive into the world of scholarships with our downloadable guide.

For the cynics out there, Susan Kalter, MEd, is proof that real people can receive big-name scholarships. Kalter decided to go back to school for her master鈥檚 degree after being a stay-at-home mom but, like Peggins, that decision was predicated on receiving a scholarship.

鈥淎fter you have children, it becomes about them,鈥 she explains, noting that she needed to focus on saving for their educational future rather than spending on her own.听

Kalter applied to a few scholarships she found online, but when she came across the听Teaming Up For Education庐 Scholarship听(which was available until 2018), she knew she鈥檇 found the right one. Sponsored by both UOPX and the Arizona Diamondbacks, the scholarship spoke to Kalter鈥檚 love of baseball.

Neither Peggins nor Kalter worried much about the essay portion of the scholarship application. In fact, Kalter, who鈥檇 been an English major during her undergraduate career, found the essay portion to be the easiest part of the scholarship application.

The hardest part for her was not 鈥渞ambling on,鈥 but that鈥檚 not usually the case for everyone. So, how do you approach writing an excellent essay when writing isn鈥檛 your first love? It all comes down to precision and authenticity.

As in life, details matter in scholarship applications. First, Christopher advises setting manageable filters on your search criteria for scholarships and tracking the ones for which you鈥檝e already applied. There鈥檚 nothing quite like investing half an hour in filling out a scholarship application only to realize you applied for the same one three months ago.

So that you can see at a glance what needs doing, Christopher advises maintaining a spreadsheet with details about which scholarships you鈥檝e applied to and when. Also consider receiving alerts just twice a week (rather than daily) so that you don鈥檛 get overwhelmed.

When you do find a potential scholarship lead, make sure it鈥檚 eligible for use at the school or type of school you want to attend. (Some scholarships, for example, are not applicable at for-profit institutions.)

Once you have the green light on all that, it鈥檚 time to read the directions. Carefully. Not following the directions, Christopher says, 鈥渉appens a lot鈥 and can cause your application to be dismissed.

This applies to the essay as well. Generally speaking, essays are an opportunity to tell a story within a well-defined set of parameters. It鈥檚 not a stream-of-consciousness free-for-all.

鈥淓verybody鈥檚 got problems. Everybody鈥檚 got an experience. However, make sure to answer the question before going into the backstory,鈥 Christopher advises.

While Christopher recommends dedicating a few days a week to the scholarship process 鈥 both to review opportunities and apply for them 鈥 she also endorses applying for as many as you鈥檙e eligible for.

鈥淭he more applications you have out, the better,鈥 she says. 鈥淒o not look at the amount as such a big deal. It could be something as small as $500. Still go for it if it鈥檚 within your category.鈥

After all, the more scholarships you get, the fewer loans or aid you鈥檒l require. Although the search for scholarships can feel like a second job, it鈥檚 a second job that directly benefits you.

鈥淚t鈥檚 a job for growth, and so it鈥檚 [worthy] of your time. It鈥檚 about you. This is for you,鈥 Christopher says.

Not every scholarship requires an essay. Others, like the one for which Peggins applied, require more than one. When facing down a slew of essay requests, the most important piece of advice (beyond following instructions) is to be authentic. Don鈥檛 exaggerate the circumstances or write what you think someone wants to read.

This was Kalter鈥檚 approach when she applied for the Teaming Up For Education Scholarship. 鈥淚鈥檓 such a sap when it comes to writing,鈥 she says with a laugh. 鈥淚 was getting weepy with my own writing!鈥

But she stuck with her gut feeling on what she wanted to say, and it worked.

鈥淲rite with honesty and integrity and from your heart,鈥 Kalter advises. 鈥淟ook at what moves you and worry about the mechanics [of spelling and grammar] later.鈥

Of course, not every essay will be a home run (pun intended). That鈥檚 OK. Take silence to mean rejection and move on. You can still use a good essay for another scholarship as long as you revise it as necessary.

鈥淭here鈥檚 nothing wrong with that,鈥 Christopher explains. 鈥淚t will speed up the process, but I do feel like, just as with a resum茅, you need to tweak it according to what you鈥檙e applying for.鈥澨

The highs of earning a scholarship are enough to keep most people in the game, which includes a fair amount of rejection.

As Peggins notes, 鈥淚f you don鈥檛 get the first scholarship you applied for, there are other scholarships out there that might be just right for you.鈥

It鈥檚 important to be strategic and stay optimistic, he says. And, as Christopher notes, scholarships are available for a range of interests and backgrounds: for minorities, for military vets, for single moms 鈥 for pretty much everyone.

鈥淚f it鈥檚 really what you want, then you can find it,鈥 Christopher says. 鈥淢oney is out there.鈥

Wondering if you can afford college with or without scholarships? Check out our step-by-step guide to figuring it out.

Scholarships of any amount can help. Learn more about scholarship opportunities at 爱污传媒!

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