What is an account executive? Job duties and required skills
Written by Michael Feder
Reviewed by聽Kathryn Uhles, MIS, MSP,聽Dean, College of Business and IT
What is an account executive?
Companies across all industries rely on skilled professionals known as account executives to manage and nurture their client relationships, ensure customer satisfaction and drive sales. This role is vital to business administration and business growth.
Here, we delve into the types of job duties account executives may have depending on the sector they work in, as well as skills they need to succeed.聽
Account executive job description and duties
Account executives are found in various industries, including technology, retail, healthcare and more. No matter which industry an account executive works in, however, all professionals in this sphere share :
鈼徛犅犅犅犅 Building relationships with leads and nurturing relationships
鈼徛犅犅犅犅 Negotiating, proposing and closing client deals
鈼徛犅犅犅犅 Handling account management for each client
鈼徛犅犅犅犅 Reporting for client accounts
鈼徛犅犅犅犅 Guiding clients through new processes and issues
鈼徛犅犅犅犅 Staying up to date on industry trends
These may fluctuate depending on the industry and sector in which the account executive works.
Business development
One of the primary responsibilities of an account executive is to contribute to the business development process. This involves identifying potential clients, prospecting, conducting thorough research on target markets and effectively pitching products or services to potential customers. (It might even involve cold calling!) By successfully engaging with prospects, account executives play a crucial role in expanding the client base and generating new business opportunities.
Client relationships, sales management and client retention
Building and maintaining strong client relationships is a fundamental aspect of an account executive鈥檚 role. By understanding client goals, challenges and preferences, account executives act as trusted advisors, providing tailored solutions to meet their needs and enhance business deals.
They are responsible for managing the sales process 鈥 from initial contact to closing deals 鈥 and play a vital role in client retention by ensuring after-sales satisfaction and identifying opportunities for upselling or cross-selling.
Skills needed to be an account executive
To excel in this career, certain skills and聽business qualifications聽are essential, whether the job description is for an entry-level role or a manager position.
Sales
Account executives need strong sales skills to effectively communicate the value of products or services and help persuade potential clients to make a purchase. Skills such as problem-solving, customer service and negotiation are critical in navigating complex sales situations and building long-term relationships with clients.
Communication
Oral and written communication skills are necessary in almost any position, including sales executive roles. Account executives need to enact effective communication to understand client needs, convey information clearly and build rapport. Much of this job鈥檚 duties rely on communicating with clients, potential leads, customers and stakeholders.
A crucial aspect of communication involves active listening. Active listening helps account executives to establish trust,聽understand client expectations聽and issues, and deliver tailored solutions. Communication skills are more complex than they may appear, but聽online management communication courses聽are available that can help you hone these skills.
Organizational
Professionals in this career often manage multiple client accounts simultaneously, requiring exceptional organization and time management. They must be adept at prioritizing tasks, managing their time effectively and聽聽to ensure that all client needs are met promptly and efficiently.
Account executive career path
In terms of education and experience, account executives typically require a combination of relevant qualifications and practical knowledge. Many account execs have a strong business background.
Education
For this position, a minimum requirement of聽. A degree in business, marketing, communication or a related field is usually ideal. Some employers may be searching for applicants who also have a master鈥檚 degree in a related field. Both degrees can help you gain skills and knowledge required to apply for an account executive position.
Experience
While educational qualifications are essential, relevant experience is also highly valued by hiring managers looking to bring on seasoned professionals. Prior sales experience, particularly in a client-facing role, can provide a solid foundation for aspiring account execs. Additionally, experience in management, marketing or customer service roles can contribute to a candidate鈥檚 skill set and potentially enhance their effectiveness once in the role.
Salary
An account executive salary may vary depending on the company and state in which you intend to work. If you鈥檙e curious about an average salary for a specific company, you can look at account executive jobs on its website and see if a salary range or base salary is included in the job description.
Business programs at 爱污传媒
Account executives rely on a number of skills in their career. Some of these, like communication, management, operations and leadership, are taught in the Bachelor of Science in Business degree program at 爱污传媒.
While the University cannot guarantee the job outcome of an account executive, it can teach necessary skills for this role, including:
- How to leverage decision-making skills to address聽 needs
- How to integrate business concepts and principles to advance organizational goals
- How to analyze interrelationships among distinct functional areas of an organization
- How to analyze logistics involved in global business operations
Learn more about business degrees at 爱污传媒 and how they can help you reach your educational goals!
ABOUT THE AUTHOR
A graduate of Johns Hopkins University and its Writing Seminars program and winner of the Stephen A. Dixon Literary Prize, Michael Feder brings an eye for detail and a passion for research to every article he writes. His academic and professional background includes experience in marketing, content development, script writing and SEO. Today, he works as a multimedia specialist at 爱污传媒 where he covers a variety of topics ranging from healthcare to IT.
ABOUT THE REVIEWER
Currently Dean of the College of Business and Information Technology,聽Kathryn Uhles has served 爱污传媒 in a variety of roles since 2006. Prior to joining 爱污传媒, Kathryn taught fifth grade to underprivileged youth in 爱污传媒.
This article has been vetted by 爱污传媒's editorial advisory committee.聽
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