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Developing effective prompts for generative AI tools is an essential skill that plays a crucial role in determining the quality and relevance of the generated output. Crafting compelling prompts requires a thoughtful approach that takes into account clarity, specificity, and context. You may use the general tips and some of the prompt engineering techniques discussed below to create more effective prompts.

1.���������� Be Specific and Clear

Use precise language and avoid ambiguity. Clearly state what you want the AI to generate, whether it is a text, an idea, or a solution. Specific prompts yield more focused results.

• Avoid Ambiguity: Being specific reduces the chance of misinterpretation. For example, instead of saying "Write a story," try saying "Write a short story about a dog who discovers a new passage to his home."
• Define the Format: Specify the desired output formats such as code, script, email, list, table, story, or poem, as needed.
• Specify the Length: Give an indication of the desired length, for example, specify, ��"Write a 250-word essay" or "Write a 10-line abstract".

2.���������� Provide Context and Background

Offer background information or context to help the AI understand your request better. Including relevant details will guide the AI in producing more accurate and nuanced responses.

• Set the Scene: If the AI tool requires understanding a specific context, provide it. For example, specify "You are a marketing consultant. Create a catchy phrase for a new laptop brand."
• Define the Audience: Identify the intended audience for your writing. For example, prompting, "Create a product description for a new smartphone targeted at teenagers" will generate different results than one aimed at educators.
• Add Constraints: Add limitations to the AI's output, for example, state, "Write a poem about a beach, but do not use the words 'red' or 'Sand.'"

3.���������� Use Keywords and Phrases

Using keywords and phrases can enhance your communication with AI tools, resulting in more relevant outputs.

• Identify Key Concepts: Include relevant keywords that are essential to the topic.
• Use Strong Verbs: Use strong action verbs to guide the AI's focus. Consider words like "analyze," "summarize," "create," "compare," and "contrast," depending on your context.
• Specify the Tone/Style: To better describe your intended tone use words such as "formal," "informal," "humorous," "serious," "persuasive," or "technical".

4.�� �� �� Iterate and Revise

Experiment with different versions of your prompts. If the initial results aren’t satisfactory, tweak your wording or provide additional context until you achieve the desired outcome.

• Start Simple: Begin with a basic prompt and gradually add more detail.
• Experiment: Try different phrasings and keywords to see what works best.
• Analyze the Output: Review the results carefully and adjust your prompt as needed. If the output is incorrect, try rephrasing or adding more context.
• Use Feedback Loops: Many AI tools allow you to provide feedback (thumbs up/down) on the generated content. This helps the AI tool learn your preferences.

(2023). Prompt Engineering & AI Institute.

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